HOOFDDORP, the Netherlands, April 25 /PRNewswire/ —
- Holland Casino: 2008 Will be an Important and Exciting Year
Holland Casino logged a total of 7.5 million visits in 2007. That is 7.6
percent more than in 2006 and it makes Holland Casino an extremely popular
entertainment venue. The growing number of visitors, however, did not make
for higher operating results. Net operating income was 85.6 million Euro, 4.1
percent lower than in 2006. Spending per visit decreased compared to 2006,
from 104 Euro to 101 Euro in 2007. Holland Casino’s net operating income has
been decreasing since 2003. That is partly due to visitors spending less, but
it is also caused by tax increases. For 2007, total payments to the Dutch
treasury (taxes plus net profits) amounted to 268.2 million Euro, compared
with 260.1 million Euro in 2006, a 1.6 percent year-over-year increase. The
Board of Directors is concerned about costs increasing faster than income.
Holland Casino is preparing some strategic changes.
“We are doing fine when you look at the number of visitors. An increasing
number of people know to come visit us for a wonderful night out,” says Dick
Flink, Holland Casino CEO. “It is notable that spending per visit has been
declining since 2003, while taxes have been increasing. To guarantee Holland
Casino’s continuing operations, strategic changes must be made. We will be
outlining a new strategy and at the same time we will be facing higher taxes
on slot machines (up from 19 percent to 29 percent) and the implementation of
the smoking ban. That will costs us millions. We are facing an important and
exciting year,” Flink noted.
Prevention policy successful
Holland Casino is a popular leisure destination and it was also charged
by the Dutch government to offer casino gambling in a secure, reliable and
well-controlled environment. The most recent numbers and the international
recognition show that Holland Casino successfully accomplishes this mission
(editors: more information at
http://www.hollandcasino.com/nl-NL/verantwoord ondernemen/gamingaward.htm).
Compare the numbers: In the Netherlands, the National Alcohol and Drug
Addiction System (LADIS) monitors the status of addictions. The number of
gambling addicts registered with outpatient treatment facilities has been cut
in half since 1995. This makes the current number the lowest since
registration started. “This shows that a growing number of visitors and a
decrease in the number of gambling addicts go together,” Flink notes.
“Holland Casino logged a total of 31,000 preventive discussions in 2007.
That is a 27 percent increase compared to 2006. This increase has nothing to
do with an increase in the number of problems, but has everything to do with
us noticing signs of addiction earlier. In order to prevent problems with
addiction,” Flink continues, “we continue to fine-tune our prevention
policies. We recently decided, for example, that young adults should already
be informed about possible risks of the game at a level of six visits a
month. At eight visits, we engage them in a private, one-on-one conversation.
For adult visitors, we generally start intervention at eight and ten visits a
month. It is our responsibility towards society to protect our guests where
we can. We take this very seriously and our prevention policy is very
valuable for our company and our guests,” Flink states.
Annual numbers 2007
You can read the full annual report at http://www.hollandcasino.com. This
provides all the numbers, such as results for each establishment, game
tables, slot machines, catering, tips, etc.
About Holland Casino
In 1975 the Dutch government appointed Holland Casino the sole permit
holder for operating casino games. Holland Casino offers the adult consumer a
legal and well-monitored gaming and entertainment environment with glamour
and style. Daily thousands of Dutch visit the casinos because of the varied
offering. Holland Casino’s approximately 5,000 employees focus on their
visitors’ fun and safety. Holland Casino operates 14 establishments, all in
the Netherlands: Amsterdam, Breda, Eindhoven, Enschede, Groningen,
Leeuwarden, Nijmegen, Rotterdam, Scheveningen, Schiphol Airport, Utrecht,
Valkenburg, Venlo and Zandvoort. For more information about Holland Casino
visit: http://www.hollandcasino.com.
HOOFDDORP, the Netherlands, April 25 /PRNewswire/ —
Holland Casino
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