LINCOLNSHIRE, Ill. and VIENNA, Va., April 7, 2008 /PRNewswire/ — Salon and beauty professionals now have a powerful, new Web-based information source — — a first-of-its-kind vertical search engine for the professional beauty industry. Stylists, cosmetologists, educators, salon owners, beauty students and other salon industry professionals can now easily find targeted, industry-relevant results on any beauty related topic.
The new search capability is available on all Modern Salon Media Web sites: ModernSalon.com, FirstChair.com, SalonToday.com and RenewProfessional.com.
Modern Salon Media and Convera Corporation — — co-developed the site, which is already gaining in popularity.
According to Scot Stevens, Group Publisher, Modern Salon Media, “ProBeautySearch.com is a powerful search tool for beauty professionals, unlike any Web-based tool offered to beauty industry professionals to date anywhere on the Web. Unlike Google, Yahoo and other all-encompassing search engines that return hundreds of pages of results, most of which are irrelevant or not related to the beauty industry, ProBeautySearch.com is engineered to provide only beauty industry relevant search results. To see the difference, run a search on the term ‘color’ and compare the results to the same search on Google.”
Convera manages the vertical search sites of a growing number of specialist publishers around the world.
About Vance Publishing Corp. & Modern Salon Media
Modern Salon Media is the professional beauty publishing division of Vance Publishing Corp., which is headquartered in Lincolnshire, IL, with offices in Lenexa, KS, and St. Louis, MO. Since its founding in 1937, Vance Publishing has been a recognized leader in business information and communications. The company serves select business-to-business markets with 20 magazines, a host of newsletters, web offerings and data and custom media products.
About Convera(R)
Convera is the leading provider of search as a service for trade publishers and is the vertical search provider of choice for a growing number of specialist publishers around the world. Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand.
Convera site search, vertical search and lead generation applications can combine publisher proprietary content with an editorially vetted best of the Web for specific professional audiences, providing an authoritative and comprehensive search experience. Many of the world’s largest publishers are working with Convera to accelerate their e-publishing strategies, meet growing online revenue goals and build loyal online professional communities.
This release, including any statements from Convera personnel, contains statements about Convera’s future expectations, performance, plans, and prospects, as well as assumptions about future events. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, business and economic conditions and trends; the ability to continue funding operating losses; fluctuations in operating results including impacts from reduced corporate IT spending and lengthier sales cycles; continued success in technological advances and development; possible disruption in commercial activities caused by terrorist activity and armed conflict, such as changes in logistics and security arrangements; reduced customer demand relative to expectations; competitive factors; and other risk factors listed from time to time in the company’s reports to the Securities and Exchange Commission. Actual results may differ materially from our expectations as the result of these and other important factors relating to Convera’s business and product development efforts, which are further described in Convera’s filings with the SEC. These filings can be obtained from the SEC’s website located at . Any forward-looking statements are based on information available to Convera on the date of this release, and Convera assumes no obligation to update such statements. Convera(R) and the Convera design logo are trademarks of Convera in the United States and other countries.
Vance Publishing Corp.; Modern Salon Media