REDMOND, Washington, May 20 /PRNewswire/ —

- Company announces display advertising on Windows Live for mobile
services, search advertising in beta on Live Search Mobile.

Today at Microsoft Corp’s online advertising leadership forum, advance08,
Brian McAndrews, senior vice president of the Advertiser & Publisher
Solutions Group, announced the availability of display advertising across two
popular Windows Live for mobile services, the launch of new markets for
Windows Live for mobile services, and upcoming advertising plans for its Live
Search mobile offering. This marks the first year that mobile advertising has
played a leading role at the industry event that brings together some of the
most influential thought leaders of the global advertising community.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )

Announced today, advertisers can now extend their campaigns to social
media through Windows Live for mobile in France, Spain, the UK and the US by
creating banner ads that will be visible across Windows Live Messenger and
Windows Live Hotmail. This builds upon Microsoft’s initial launch of mobile
advertising for MSN mobile in France, Spain, the U.K. and the U.S. where
mobile ads are available alongside premium MSN mobile content. Advertising
on Windows Live for mobile is already available in Spain, and later this
month will be available in Germany, Italy and the Netherlands, further
extending its availability for advertisers. All ads placed on these two
popular services will adhere to mobile Marketing Association (MMA)
guidelines.

“In today’s connected world, the mobile device is emerging as a prime
opportunity for advertisers to reach their audience,” said Brian Arbogast,
corporate vice president of mobile Services at Microsoft. “This announcement
is evidence of our commitment to providing advertisers with further
opportunities to connect and engage consumers throughout their ‘digital day’
– at home, at work and on the go across multiple platforms, devices and
geographic regions.”
“FedEx is committed to servicing our customers across mobile devices and
creating awareness of our mobile applications so we can service them anytime,
anywhere,” said Steve Pacheco, director of advertising at FedEx. “As we
profile our innovative application, mobile.fedex.com, working with emerging
media platforms allows us to communicate broadly with our customer base.”
Microsoft also announced plans to further expand its mobile offerings for
advertisers to now include mobile search advertisements on Live Search
Mobile. For the first time invited advertisers can create keyword campaigns
through Microsoft adCenter that target customers on the go while they are
using Live Search Mobile. This will be the first time that Microsoft has
enabled advertisers to monetise its popular mobile search service. The beta
is currently available in the US and will be expanded in the second half of
2008.

Microsoft also announced that it has more than doubled its market
availability for Windows Live for mobile from 22 markets to 49. Windows Live
for mobile provides the company’s 430 million Windows Live customers with
mobile access to Windows Live Hotmail, Windows Live Messenger and Windows
Live Spaces from almost all web-enabled mobile handsets.

Today’s announcement further demonstrates the momentum Microsoft is
making in the mobile advertising market since its acquisition of ScreenTonic
SA in May 2007. Those interested in trying out Microsoft’s mobile Web
services such as Windows Live for mobile, MSN mobile and Live Search Mobile
can visit http://www.mobile.msn.com from a mobile device with an Internet
browser. Advertisers who want more information on how to advertise on MSN
or Windows Live for mobile can go to http://advertising.microsoft.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realise
their full potential.

About Microsoft EMEA (Europe, Middle East and Africa)

Microsoft has operated in EMEA since 1982. In the region Microsoft
employs more than 16,000 people in over 64 subsidiaries, delivering products
and services in more than 139 countries and territories.

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