UTRECHT, Netherlands, April 3 /PRNewswire/ —
- Eurail One-Country Passes Prove to be a Great Success
The Eurail Group, owner of the popular Eurail Pass for European rail
travel, has announced a 5ACIORFIPROCENTE increase in passenger numbers for 2007,
notwithstanding forecasts of a lukewarm year for the travel industry.
Passenger numbers exceeded 468,000 for the year, setting a new record since
sales began nearly fifty years ago.
Changing travel behavior has impacted Eurail’s sales. Overseas visitors
are becoming more sophisticated, and their desire to visit as much of Europe
as possible has been replaced by a wish to explore just one or two selected
destinations. Eurail has been very active in adapting its product range to
meet these customers’ expectations, resulting in booming sales of one- and
two-country passes. With the addition of the very popular Eurail Italy Pass
in 2007, sales of single country passes have sky-rocketed by nearly 500ACIORFIPROCENTE and
now account for 16ACIORFIPROCENTE of all Eurail’s sales (compared to a mere 3ACIORFIPROCENTE in 2006).
This shift in buying behavior and the subsequent adaptation of the Eurail
Group’s sales strategy has kept revenues stable at 119 million euros.
Nevertheless, Eurail’s classic products, the Eurail Global Pass (covering 20
countries) and the Eurail Select Pass (valid in any three, four or five
adjoining countries) continue to remain popular, accounting for 62ACIORFIPROCENTE of
Eurail’s sales.
While continued growth is anticipated, the Eurail Group remains cautious.
Today’s global travel and tourism market faces many challenges including the
economic downturn in the United States, Eurail’s key market with over 50ACIORFIPROCENTE of
the market share. This, coupled with the depreciating dollar and the fact
that the US is in an election year, means that more modest passenger growth,
of around 3ACIORFIPROCENTE, is expected for 2008.
In order to ensure that its products continue to remain attractive and
available to customers worldwide, the Eurail Group is making efforts to
further expand its product range and widen its distribution network. This
year has seen the addition of seven brand new pass offerings and two new
countries added to the Eurail Global Pass, as well as the introduction of
sales via a new global sales agent, STA Travel.
The Eurail Group offers a wide range of passes from single country
options to the classic Eurail Global Pass, valid in 20 countries. For more
information about the Eurail Group, go to http://EurailGroup.com. Eurail
Passes are currently available from the direct sales website,
http://Eurail.com, and all sales agents worldwide; ACP Rail International
(http://eurail-acprail.com); Flight Centre (http://flightcentre.com);
http://OctopusTravel.com; Rail Europe (North America: http://raileurope.com,
rest of the world: http://raileurope.fr), and STA Travel (
http://statravel.com).
For More Information:
Eurail Group corporate website and press room: http://eurailgroup.com
Eurail photo library: http://eurail.informationstore.net/
Eurail Group G.I.E.
Be First To Comment
Related Post
Leave Your Comments Below